Summary

Multimedia professional with over 15 years of experience in print and web publishing. Well-organized and detail-oriented with an outstanding individual track record for producing top quality results. Passionate about learning and growing creatively and professionally.

Skills

Adobe Creative Suite 4 including Photoshop, Illustrator, InDesign, Dreamweaver and Flash. HTML and CSS.
Graphic design, advertising and marketing. Online banner ad trafficking and metrics.

Examples of Work

My Portfolio

Employment History

Dates	Job Title	Employer	Location
2007 - Present	Online Advertising Operations Producer	The Press Democrat	Santa Rosa, CA
2006 - 2007	Graphic Designer	The Press Democrat	Santa Rosa, CA
2005 - 2006	Graphic Designer	North Bay Bohemian	Santa Rosa, CA
2002 - Present	Freelance Graphic Designer and Writer	Self	Santa Rosa, CA
2001 - 2003	Community Relations Representative	ACCS	Santa Rosa, CA
2000 - 2001	Web Development Project Coordinator	PBHS, Inc.	Santa Rosa, CA
1998 - 2000	Marketing Manager	Dental Masters Laboratory	Santa Rosa, CA

Experience

Advertising/Promotions

Managed promotional materials from creative concept to production and implementation; Designed and coded websites; Created advertising layouts for print and developed animation for online banners; Wrote advertising copy; Acted as liaison between advertising, sales and promotions departments to increase revenue through new products; Conferred with advertising executives, sales department heads and editorial staff to establish production schedules, solve publication problems and discuss plans and organizational changes; Assigned jobs to freelance writers, photographers and other outside vendors.

Research/Sales Development

Used online ad server tools to track delivery of ad impressions and click-through rates; Compiled data on competitors' products and analyzed prices, sales, marketing and distribution methods; Tabulated survey data and generated direct marketing programs based on the results; Tested revenue/expense impact of specific marketing strategy changes; Communicated with other departments and retrieved information and leads through an established network of outside sources.

Marketing/Customer Relations

Developed innovative marketing/selling concepts and strategies in new program identification and presented to groups and individuals; Synthesized large amounts of technical data and created reader-friendly documents; Drafted marketing proposals for custom publishing ventures; Resolved customer complaints, demonstrated genuine concern, took responsibility for problem and successfully retained the goodwill and business of the customer.

Education

Ongoing courses to stay current with new concepts.

Web Graphic Designer certificate, Santa Rosa Junior College, December 2002

Adobe Certification Training in Photoshop, Santa Rosa Junior College, December 2001

B.A. in journalism, California State University San Diego, May 1994

Affiliations

President, Sonoma County Web Developers Special Interest Group, 2002-2003

Recognition

Employee of the Month, PressDemocrat.com, March 2009

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