Marcy McNeil
3107 Luna Court
Santa Rosa, CA 95405
Phone:(707) 486-8498
Email: marcyinfo@sbcglobal.net

Summary
Multimedia professional with over 15 years of experience 
in print and web publishing. Well-organized 
and detail-oriented with an outstanding individual track record 
for producing top quality results. Passionate about learning 
and growing creatively and professionally.

Skills
Adobe Creative Suite 4 including Photoshop, 
Illustrator, InDesign, Dreamweaver and Flash. HTML and CSS.
Graphic design, advertising and marketing. 
Online banner ad trafficking and metrics.

Examples of Work
http://www.marcymcneil.com 

Employment History 
2007 to Present
Online Advertising Operations Producer
The Press Democrat, Santa Rosa, CA

2006 to 2007
Graphic Designer
The Press Democrat, Santa Rosa, CA

2005 to 2006
Graphic Designer	
North Bay Bohemian, Santa Rosa, CA

2002 to Present
Freelance Web graphic designer/copy writer

2001-2003	
Community Relations Representative	
American Corrective Counseling Services, Santa Rosa, CA

2000-2001	
Project Coordinator	
PBHS, Inc., Santa Rosa, CA

1998-2000	
Marketing Manager 	
Dental Masters Laboratory, Santa Rosa, CA


Experience
Advertising/Promotions
Managed promotional materials from creative concept to production 
and implementation; Designed and coded websites, Created advertising 
layouts for print and developed animation for online banners; 
Wrote advertising copy; Acted as liaison between advertising, 
sales and promotions departments to increase revenue through new 
products; Conferred with advertising executives, sales department heads 
and editorial staff to establish production schedules, solve publication 
problems and discuss makeup plans and organizational changes; 
Assigned jobs to freelance writers, photographers and other outside vendors.

Research/Sales Development
Compiled data on competitors' products and analyzed prices, sales, 
marketing and distribution methods; Tabulated survey data and 
generated direct marketing programs based on the results; 
Tested revenue/expense impact of specific marketing strategy changes; 
Communicated with other departments and retrieved information and 
leads through an established network of outside sources.
 
Marketing/Customer Relations
Used online ad server tools to track delivery of ad impressions and click-through rates; 
Developed innovative marketing/selling concepts and strategies in new 
program identification and presented to groups and individuals; Synthesized 
large amounts of technical data and created reader-friendly documents;
Drafted marketing proposals for custom publishing ventures; Resolved 
customer complaints, demonstrated genuine concern, took responsibility 
for problem and successfully retained the goodwill and business of the customer.
 
Education 
Ongoing studies to stay current with new concepts. 
Web Graphic Designer certificate, Santa Rosa Junior College, December 2002 
Adobe Certification Training in Photoshop, Santa Rosa Junior College, December 2001 
B.A. in journalism, California State University San Diego, May 1994

Affiliations
President, Sonoma County Web Developers, 2002-2003

Recognition
Employee of the Month, PressDemocrat.com, March 2009